Jeff Guaracino wrote the book — literally — on how to successfully create and execute winning gay tourism marketing strategies. If you would like to speak with Jeff about your gay tourism marketing plan, whether you are just starting or are fine-tuning your existing efforts, or if you’d like to book him to speak at your company, conference, or meeting, click here to e-mail him.
Jeff’s tourism marketing book, Gay and Lesbian Tourism: The Essential Guide for Marketing is a 176-page “how to” manual for destinations, hotels, airlines, cruise lines, tour operators and other companies in the hospitality industry who are seeking to learn the best practices in gay and lesbian marketing. The book is divided into three categories: best practices in tourism marketing, case studies and interviews with the experts in the gay and lesbian travel market today. Readers will learn about how to apply the research; tips on building stakeholder support; strategies to win convention, meeting and international sports market business; find best practices in gay and lesbian marketing; and even a dictionary of terms particularly relevant to the gay traveler that could be used in marketing programs (and even terms that should be avoided!)